In the ever-evolving landscape of the licensed cannabis industry, businesses are consistently finding efficient ways to connect with partners, streamline their operations, and increase their bottom line. For cannabis brands, Cannabis Wholesale Marketplaces and customized B2B eCommerce stores offer two distinct avenues for buying and selling cannabis in bulk. In this blog post, we’ll explore the pros and cons of both and highlight how the Flourish Wholesale Portal offers brands and manufacturers the flexibility to adopt either a combined or standalone strategy for B2B eCommerce.
Cannabis Wholesale Marketplaces offer a compliant centralized hub where retailers can browse and purchase multiple brands simultaneously. They provide visibility in a competitive market and streamline the purchasing process for cannabis products.
Some cannabis brands and manufacturers have developed custom B2B eCommerce platforms to gain control over their sales and shape their brand narrative.
Utilizing Flourish Software's WooCommerce Plug-In and API integration, cannabis brands and manufacturers can easily set up their B2B store online. This allows licensed cannabis retailers to seamlessly access an exclusive wholesale purchasing channel integrated with Flourish Software. Flourish has developed and open-sourced a native plug-in for WooCommerce, the world's most popular eCommerce solution, significantly lowering the technical barriers to hosting a private eCommerce store.
A pivotal factor in Major Bloom's decision to embrace Flourish's Wholesale Portal was the platform's customization options, allowing them to align their online presence with their brand identity. Ravon elaborated, "With this, we're able to ensure that our wholesale site mirrors our website. By collaborating with Flourish and our web development team, we've created a cohesive online experience that embodies the essence of Major Bloom."
Discussing their strategy for maximizing the B2B portal's potential, Ravon stressed the importance of relationship-building and driving traffic to their platform. "My primary objective is to raise awareness about our website and drive traffic. Ultimately, sales will follow, but initially, it's about establishing connections," he explained. "Whether it's through email outreach or face-to-face interactions, our goal is to introduce potential clients to our platform."
In essence, Major Bloom's partnership with Flourish Software underscores the critical role of innovation and adaptability in the cannabis industry. Armed with cutting-edge technology and a commitment to fostering meaningful connections, Major Bloom, armed with its Flourish Wholesale Portal, is poised to thrive in a dynamic and competitive market landscape.
In conclusion, deciding between a Cannabis Wholesale Marketplace and a Customized B2B eCommerce store hinges on specific business needs. Marketplaces offer efficiency and exposure but with limitations, while custom stores provide more control and branding. Flourish Software's Wholesale Portal emerges as a transformative solution, providing flexibility, cost-effectiveness, and seamless integration with the Flourish software. This B2B eCommerce menu can stand alone or complement existing Cannabis Wholesale Marketplace listings, ensuring maximum exposure. Adopting a dual strategy allows brands to balance marketplace reach and a proprietary sales channel, optimistically optimizing returns.
Amidst the ever-changing licensed cannabis landscape, Flourish remains steadfast in its mission to empower customers with the best products. Explore the Flourish Wholesale Portal for insights into efficiently managing your B2B cannabis supply chain.