Operational Dependency in the Cannabis Industry
Business processes vary for the different seed-to-sale stakeholders involved in the cannabis industry, and consequently, their pain points – whether operations-related or compliance-related – vary, too.
What a cultivator needs from a technology solution to combat these pain points differs from what a manufacturer needs, what a distributor needs, and what a retailer needs. A company may handle one, some, or all of these business operations. However, whether within the same company or between different companies, these operations aren’t isolated from one another – they’re critically dependent.
The Need for a Vertically-Integrated Approach