---
title: How Supernaturals NY scaled past 50 stores on Flourish Software
description: Discover how Supernaturals NY scaled to over 50 stores using Flourish Software, streamlining operations and compliance in cannabis cultivation and distribution.
---

[Case Studies ](https://www.flourishsoftware.com/case-studies)

# [How Supernaturals NY scaled past 50 stores on Flourish Software](https://www.flourishsoftware.com/case-studies/how-supernaturals-ny-scaled-past-50-stores-on-flourish-software)

 Written by [Santiago Perez](https://www.flourishsoftware.com/case-studies/author/santiago-perez) | Oct 1, 2025 6:28:41 PM

### The Operational Challenge: Scaling a Farm-First Brand

For a small, vertically integrated operation, every inefficiency compounds. Supernaturals needed software that could track inventory from plant to packaged product across multiple cultivation sites, manage batch-level traceability through their manufacturing process, and support fast, accurate warehouse fulfillment for dozens of retail accounts while keeping pace with New York's evolving compliance requirements.

After a brief period evaluating another platform, the team returned to Flourish. The decision came down to the gap between promised capabilities and operational reality, as Beck Rourke-Mooney, Director of Operations and Head of Sales, described it. Supernaturals needed software that worked the way their business actually operates,  not a demo-day pitch.

### What Flourish Delivers for Supernaturals

Flourish's seed-to-sale platform serves as the operational backbone across every stage of Supernaturals' business.

**Cultivation tracking across multiple properties.** Supernaturals grows on more than one site (more than one Metrc license). Flourish manages plant-level tracking, harvest workflows, and compliance reporting across all licenses from a single platform, keeping data aligned and visible, which is critical for a microbusiness license that covers cultivation, processing, and [distribution](https://www.flourishsoftware.com/platform/cannabis-distribution-software) under one umbrella.

**Batch traceability through manufacturing.** Every pre-roll SKU and gummy formulation requires precise input-output tracking. Flourish maintains batch-level traceability from raw flower through processing, packaging, and labeling, which supports both internal quality control and state compliance requirements.

[Case-level labeling and mobile scanning for fulfillment.](https://www.flourishsoftware.com/platform/mobile-app) With 50+ retail partners placing regular orders, warehouse speed and accuracy directly impact revenue. Flourish's case and unit-level labeling paired with mobile barcode scanning reduced fulfillment time from hours to a streamlined workflow, ensuring on-time deliveries and fewer errors.

**Reliable performance in a rural environment.** The Accord, NY farm doesn't have the connectivity of a Manhattan office. Flourish's team helped Supernaturals set up a simple hotspot configuration that keeps the platform running reliably, providing a practical solution that eliminated what initially seemed like a dealbreaker.

[Metrc compliance readiness.](https://www.flourishsoftware.com/integrations/metrc) With New York transitioning to Metrc as its statewide track-and-trace system, Supernaturals is already positioned. Flourish is a certified Metrc integration partner, and the compliance workflows Supernaturals uses today will carry forward seamlessly as the state completes its rollout.

### The Difference It Makes

For a ten-person team distributing to dispensaries across the state, the margin between a smooth day and a compliance headache is razor-thin. Flourish gives Supernaturals the operational infrastructure to focus on what they do best:  growing exceptional cannabis using regenerative practices and getting it into the hands of consumers who care about where their product comes from.

### Where to find Supernaturals?

Check out their site: [https://www.supernaturalsny.com/](https://www.supernaturalsny.com/)

**Notable Press coverage:**

- **CBS News New York** (August 2023) — Featured in coverage of NY's first Cannabis Growers' Showcase pop-up in New Paltz. [CBS News](https://www.cbsnews.com/amp/newyork/news/marijuana-farmers-market-adults-only-new-paltz-new-york/)
- **Chronogram Magazine** (January 2024) — Prominent feature in "How NY's Cannabis Grower's Showcase Became An Unlikely Success" ([https://www.chronogram.com/](https://www.chronogram.com/))
- **The Other Magazine** (October 2025) — "Masters of the Harvest" cultivation profile. ([https://theothermagazines.com/](https://theothermagazines.com/))

 

[View full post](https://www.flourishsoftware.com/case-studies/how-supernaturals-ny-scaled-past-50-stores-on-flourish-software)

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