Cannabis brands are constantly seeking fresh tactics to maximize growth and outpace competitors. As the number of cannabis brands grows, it’s now an opportune moment for cannabis companies to leverage innovative tools and technologies to optimize their sales potential. Among these tools, Customer Relationship Management (CRM) software emerges as a solution for streamlining sales processes, enhancing customer engagement, and providing invaluable insights for strategic decision-making.
Check Out the Cannabis Sales Landscape
According to some of the latest projections, we're looking at a staggering revenue of $39.85 billion in 2024 alone. And it doesn't stop there—growth is expected to continue at an impressive compound annual growth rate (CAGR) of 13.93% from 2024 to 2028, ultimately reaching a market volume of $67.15 billion by the end of 2028.
Those projections are a result of an increase in cannabis legalization across the United States. From Ohio going recreational at the end of 2023 to Kentucky’s medicinal cannabis program scheduled to go live in 2025, the more states given the green light (no pun intended), we're witnessing a flourishing and intensely competitive market landscape. It's an exciting time to be in the cannabis industry, and these numbers only reinforce the opportunities that lie ahead.
The Role of CRM in Cannabis Sales Growth
With advancements in sales tech, CRM software is emerging as a game-changer for companies in various industries, including cannabis. Investing in CRM software specifically designed for B2B cannabis sales, brands and manufacturers can enjoy a wide range of benefits.
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Streamlined Communication: CRM software provides sales teams with oversight of ongoing sales conversations, ensuring seamless communication regarding new orders, sample tracking, and timely deliveries.
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Data-Driven Insights: CRM systems offer valuable insights into key performance indicators (KPIs) such as conversion rates, average order size, and market penetration. This empowers businesses to make informed decisions and optimize their sales strategies accordingly.
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Enhanced Customer Relationships: Building robust relationships with dispensaries, budtenders, and other key stakeholders is paramount in cannabis. CRM software facilitates relationship management by recording interactions, ensuring personalized follow-ups, and identifying potential engagement opportunities.
Not all CRMs Hit It Out of the Park like Outfield
Note: I wanted to incorporate a lyric from the 80s classic "Your Love" by The Outfield, but I'm not quite prepared to fully embrace my boomer status. Hence, the baseball reference will have to suffice...for now. If you're looking for some insight on how to pick a cannabis CRM, you can start here.
Yet, Flourish announced their integration to Outfield a premier field sales CRM software known for its gamification features, mobile capabilities, and ease of use. There's a lot to like about Outfield and their product offering. The biggest differentiator is that it's built for field sales and already boasts over 30 cannabis clients. Through this partnership, we're providing brands and manufacturers the benefits of a formidable field sales tool that's integrated with our seed-to-sale software.
The Flourish x Outfield Integration Advantage
There are "so many things that I wanna say" about our partnership. Beyond the standalone benefits of CRM software, the integration of Flourish with Outfield provides cannabis businesses with a comprehensive solution for sales optimization. Flourish, a leading provider of vertical seed-to-sale software seamlessly integrates with Outfield's gamification CRM platform that specializes in field sales and delivers a holistic approach to sales automation and customer engagement.
Optimize Sales Operations: Through synchronized customer data between Flourish ERP and Outfield's mobile-first CRM, your brand ambassadors and field reps are armed with information to make informed decisions and deliver exceptional service on the go. Sales teams have access to:
- Updated information on inventory levels in minutes
- Customer account information
- Prior sales history
Improve Field Sales Efficiency: Outfield's intuitive mobile app with integration to Google Maps empowers field sales teams to:
- Efficiently plan routes
- Geolocate and check in at dispensaries for team security
- Capture valuable data during customer visits
- Take on-the-spot orders that flow directly into Flourish
- Updated inventory levels to mitigate over-selling
Gamified Sales Experience: Benefits of infusing elements of gamification in Outfield include:
- Boosts motivation and morale among field sales representatives
- Fosters healthy competition within sales teams
- Encourages greater participation and adherence to sales strategies
- Improves productivity and efficiency in the field
- Provides real-time feedback and performance tracking for sales managers
- Identifies top performers and recognizes achievements
- Supports continuous growth and development within sales teams
- Enhances sales operations and drives revenue growth
Gain Actionable Insights: Access to actionable insights allows continual refinement of strategies, keeping businesses ahead of the competition. Our integration provides:
- Robust reporting and analytics capabilities
- Ability to track sales performance
- Options to track trends and growth opportunities
Choosing Your Cannabis CRM for your Field Sales Strategy
As the cannabis industry optimistically gears towards rescheduling and the legalization sweeps across more states, embracing a CRM integration for your B2B sales strategy provides cannabis brands with an advantage over your competitors. Flourish’s integration with cannabis-friendly CRM software, specifically Outfield, offers cannabis brands a powerful tool for driving sales growth, enhancing customer relationships, and gaining a competitive edge.By leveraging the combined capabilities of Flourish robust seed-to-sale product offering and Outfield's mobile-first field sales management platform, businesses can streamline their sales operations, improve efficiency, and deliver a personalized and healthy competitive environment among your brand ambassadors.
