The Solution is Baked Bros Partnership With Flourish
Baked Bros started with a purpose that goes beyond edibles. Founder Thomas Rimbach launched the company after losing his mother to a pharmaceutical overdose. The loss that turned into a commitment to champion cannabis as a legitimate alternative to the medications that failed his family. That mission hasn't wavered since the brand's founding in Arizona in 2015.
What has changed is the scale. Baked Bros manufactures a deep product line spanning THC gummies, pourable THC syrups, effects-based cannabinoid formulations (Happy, Stoney, Sleepy, Unwind), and a premium Live Hash Rosin gummy line hand-infused in small batches, never sprayed, and made with organic ingredients. The brand has earned Arizona's top edibles awards repeatedly, including the High Times Cannabis Cup Best Edible Gummy, multiple Best Edible in the State titles, and Best of Phoenix recognition.
They distribute to dispensaries statewide through wholesale channels, donating portions of sales from each product line to organizations aligned with their mission, including MAPS for psychedelic research, the International Association for the Study of Pain, and the Insomnia and Sleep Institute of Arizona.
Running a mission-driven brand at scale in a market known for price compression means margins are tight and every operational inefficiency costs real money.
Looking to enter or expand in cannabis with expert guidance and proven tools? See how Flourish’s technology and professional services can help you build a compliant, sustainable operation—schedule a demo today.
The Manufacturing Challenge: Margins Require Data, Not Guesswork
Arizona's cannabis edibles market is competitive. Dispensaries negotiate on price, wholesale margins are thin, and the cost of ingredients, especially live hash rosin and strain-specific extracts, fluctuates. For a manufacturer operating at Baked Bros' volume across multiple product lines, the difference between a profitable quarter and a break-even one often comes down to production cost visibility.
Before Flourish, the team lacked the granular data they needed to make confident financial decisions. Production costs were tracked at a high level but not connected to real-time accounting data. Fulfillment was slowing down as order volume grew. And the disconnect between the manufacturing floor, the warehouse, and the finance team meant that margin analysis was always retrospective.
Baked Bros needed a system that could connect manufacturing data, inventory, fulfillment, wholesale ordering, and accounting into a single, data-driven operation.
What Flourish Delivers for Baked Bros
COGS and margin analytics connected to QuickBooks Online. This is the backbone of how Baked Bros runs their business. Flourish's analytics module tracks production costs at the SKU level. Every input, every batch, every product line is tracked. Leadership can see actual margins in real time, compare production run costs across formulations, and make pricing and product mix decisions based on current data rather than month-end reconciliation.
Mobile scanning on the production floor and in fulfillment. Baked Bros recently adopted Flourish's Android-based mobile scanning for both manufacturing workflows and order fulfillment. On the production floor, scanning reduces manual data entry and ensures batch tracking stays accurate as product moves through formulation, packaging, and labeling. In the warehouse, guided pick-pack-ship workflows speed up order fulfillment and catch errors before the product leaves the facility.
LeafLink integration for wholesale order management. Baked Bros distributes to dispensaries across Arizona, and many of those accounts order through LeafLink. Flourish's LeafLink integration pulls wholesale orders directly into the fulfillment workflow. No re-keying, no copy-pasting from one system to another. This keeps the pipeline moving from dispensary order to shipment with fewer touchpoints.
HubSpot for customer relationship management. Baked Bros uses HubSpot alongside Flourish to manage their dispensary relationships and sales pipeline, bringing CRM data into the same ecosystem as their operational and financial data.
An analytics-first operating model. What makes Baked Bros' use of Flourish distinctive isn't any single feature; it's the philosophy. The team treats Flourish as their data platform, not just their compliance tool. Every manufacturing run generates cost data. Every shipment generates margin data. Every QuickBooks sync generates financial visibility. The result is an operation that makes decisions based on what the numbers say, not what the team feels.
The Difference It Makes
In a tight-margin manufacturing business, the companies that survive are the ones that know their numbers cold. Baked Bros uses Flourish to connect the dots between what happens on the production floor, what goes out the warehouse door, and what shows up in QuickBooks so the team can focus on the mission that started the company while running the financial discipline that sustains it.
