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Flourish vs Metrc

Keep Metrc in its box. Run your business on Flourish.

Flourish and Metrc do different jobs. Metrc is the state's track-and-trace system: it records the compliance data your state requires, whether that data is right or wrong. Flourish is the system of record that runs the business, including inventory, production, costing, orders, labels, and point of sale, and it sends Metrc what the state needs in real time, with automatic retry. Getting started is simple: connect your Metrc API keys, Flourish imports your Metrc data, and your team starts working from the inventory you already have. Most operators are live in under a month, and some in as little as one business week.

Built by enterprise supply chain engineers. Running licensed cannabis and hemp operations since 2017, with native Metrc and BioTrack, 30+ integrations, and SOC 2 Type II security since 2020.

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Last reviewed:

Import, don't re-key
Flourish pulls in your existing Metrc packages, plants, and harvests
Real-time sync
with automatic retry, and a queue when Metrc is down
As little as 1 week
to go live; typically under a month
Since 2017
building on state track-and-trace, with step-by-step help docs for every Metrc workflow

What decides this choice

Why running on top of Metrc is the easy call

01

Metrc keeps the state's record. Flourish keeps yours.

Metrc records what you tell it. It won't stop a typo that turns 100 lbs of flower into one pre-roll, or a 200,000 lb wet weight. It doesn't print labels, count inventory, manage ingredients and lot codes for GMP, cost a batch, invoice a customer, or ring up a sale. Flourish does all of that on one system of record, checks the work as it happens, and sends Metrc the compliance data the state requires. Why Metrc doesn't keep you compliant.

Compared with MetrcWhen an operator says “we use Metrc,” it usually means the business has no system of record of its own. The real numbers live in spreadsheets, and every package is entered twice.

Seed to sale tracking from plant to register

  1. Cultivation plants, batches, harvests
  2. Manufacturing production runs, BOMs, cost
  3. Distribution packages, transfers, fulfillment
  4. Wholesale B2B menus, orders, invoicing, AR
  5. Retail point of sale register, cash, online orders

Full supply chain inventory visibility and costing.

02

Start from the Metrc data you already have

Connect your Metrc API keys and Flourish's reverse sync imports your historical and active Metrc data: packages, plants, harvests, items, strains, and rooms. Your team works in Flourish from day one, Flourish sends each change to Metrc in real time, and a full sync runs every night to keep both sides matched. Most operators are live in under a month, some in as little as one business week, with a written plan before you sign.

Compared with MetrcWorking directly in Metrc, every harvest, package, and transfer is typed into Metrc's screens, then re-keyed into the spreadsheets and tools that run the business.

Flourish go-live

  • As little as one business week to go live on a proven core: harvests, batches, transfers, orders, invoicing, and compliance sync.
  • Typically under a month, depending on scope, migration, and integrations. You get a written plan with dates before you sign.
03

Nearly a decade of Metrc know-how, written down

Flourish has been built on top of state track-and-trace since 2017. Our help center covers every Metrc workflow step by step, from API keys and user permissions to harvests, transfers, Retail ID, and retail sales, with state-specific guides for New York, California, Michigan, Ohio, and Rhode Island. When a sync fails, Flourish shows the exact Metrc error and, for permission errors, which permissions the user needs.

Compared with MetrcMetrc trains you to report in Metrc. Flourish documents how to run your operation and keep Metrc in sync, state by state.

Included in the Flourish Platform

  1. Plants RFID and barcode counts, moves, phases, waste
  2. Harvest wet weights from a Bluetooth scale
  3. Packages receiving, RFID counts, moves, splits
  4. Labels native label designer and printing
  5. Orders scan to pick, pack, and ship
  6. One Flourish platform inventory, cost, orders, compliance

Unlimited users. Android app built for Zebra TC22/TC27 handhelds, with RFID on the TC22R or an RFID sled.

Side by side

Flourish and Metrc, side by side

Plain-language descriptions, not checkmarks. Every Metrc detail is sourced and dated.

Metrc details are from Metrc's public materials as of October 2026. Numbers link to the dated sources at the bottom of this page.
Capability Flourish Metrc as of October 2026
What it's for The business system of record: one platform for cultivation, manufacturing, wholesale, and retail, sending Metrc what the state requires Track-and-trace software that state governments contract for, recording regulated cannabis activity for regulators. Used in 23 states, DC, Guam, and two tribal nations as of November 2024[1][2]
Checking the work Checks quantities, conversions, and yields as your team works, so mistakes are caught before they reach the state Records the compliance data licensees and their software submit[1]
Inventory On hand, available, allocated, on hold, and in testing, plus non-cannabis inventory such as packaging, ingredients, and hardware State-tagged plants and packages for regulated cannabis[1]
Production and costing Bills of materials, multi-step production runs, yields, waste, and full COGS, including non-cannabis inputs, carried through to wholesale and retail margin Records packages created from other packages; product costs not advertised as of October 2026[1]
Orders, invoices, and wholesale Sales orders, allocation, fulfillment, invoicing, and AR, with a native B2B buyer's portal plus LeafLink and Apex from one inventory. Transfer templates are created from the shipment Transfer manifests between licenses[1]
Labels and Retail ID Native label maker with a full designer. Generates and prints Metrc Retail IDs with 150+ dynamic item, inventory, and testing fields, and scans them at the register Metrc Retail ID: each-level QR codes for individual units[3]
Retail point of sale Full point of sale with register and cash controls, a discount engine, and online order fulfillment; every sale reported to Metrc Records retail sales reported by the licensee or its point of sale[1]
Mobile and RFID Dedicated Android app for receiving, inventory, cultivation, manufacturing, and retail, including RFID plant and inventory counts. Built for Zebra TC22/TC27 handhelds and Samsung tablets A web-hosted system with RFID plant and package tags purchased from Metrc. Its mobile app, Metrc Inspect, is for regulators[4][5]
Reporting and analytics Built-in Snowflake data warehouse with Sigma dashboards for every customer; direct data share on Enterprise or by quote. See analytics Compliance reports for the licensee and the state[1]
Cost Published on our pricing page Monthly per-license fees in 17 states (about $41 a month on average), plus plant and package tags; in New York, Retail IDs cost $0.10 each[5][6]

Why operators trust Flourish

Built by supply chain people, built to connect

Built by enterprise supply chain engineers

Flourish was founded in 2017 by people who came from enterprise supply chain software. CEO Colton Griffin worked on inventory and reporting systems at Manhattan Associates and Genuine Parts Company. That's why Flourish works like an enterprise supply chain system, with one record, real costing, and controls, sized for cannabis and hemp operators.

  • Founded 2017
  • SOC 2 Type II since 2020
  • Native Metrc and BioTrack

Meet the team

Connects to the rest of your stack

30+ integrations across compliance, accounting, CRM, wholesale, eCommerce, payments, and labeling, plus a documented API and webhook engine for anything custom.

Compliance
MetrcBioTrackFlorida MMUR
Accounting
QuickBooks
CRM
HubSpotSalesforceZohoOutfield
Wholesale
LeafLinkApex TradingOrdo
eCommerce
ShopifyWooCommerceJaneAIQMosaic
Payments
AeropayCanPayKindTap
Automation
ZapierAPIWebhooks

See all integrations · API docs

About “#1 Metrc integration” claims

Every vendor syncs with Metrc. Test what happens when the sync breaks.

Distru calls itself the “#1 Metrc integration partner by API call volume.” Call volume measures how often software talks to Metrc, not whether your records are right. Metrc added rate limits after a surge in integrator calls slowed the system in 2019, and its validated-integrator program “does not endorse the quality” of any integrator's product. So test an integration where it matters: when Metrc rejects a transaction, goes down, or someone changes a record directly in Metrc. Here's how Flourish handles each one.

  1. Work happens in Flourish
  2. Flourish checks it
  3. Real-time sync to Metrc
  4. Automatic retry or queue
  5. Nightly sync back from Metrc
  • Day one: connect your Metrc API keys and Flourish imports your historical and active Metrc data
  • Every change in Flourish goes to Metrc in real time
  • If Metrc is down, Flourish queues the submissions and sends them when service is restored
  • If Metrc rejects a submission, Flourish shows the exact error and, for permission errors, which Metrc permissions the user needs, then lets you retry
  • Changes made directly in Metrc come back to Flourish in a nightly full sync, or right away with Sync from Metrc
  • Each workflow has a step-by-step troubleshooting guide

Five questions for any “#1 Metrc integration”

  • What happens to our submissions when Metrc is down?
  • When Metrc rejects a transaction, what does our team see, and how do we fix it?
  • If someone changes a record directly in Metrc, how does it get back into your system?
  • Can you import our existing Metrc data on day one, or do we re-enter it?
  • Which actions still have to be done in Metrc, and where is that documented?

Flourish answers all five in writing, and each answer links to a public help article.

Is Flourish right for you?

Flourish is built for Metrc operators who want a real system of record

  • Operators running directly in Metrc and spreadsheets who are tired of entering everything twice
  • Cultivators, manufacturers, and distributors that need costing, labels, and wholesale orders on the same platform as compliance
  • Vertically integrated and multi-license operators that need one inventory across facilities, with every license synced to Metrc
  • Teams moving onto Metrc or switching state systems, who want to start from an import instead of a blank screen

Already on Metrc? Good. That's the data Flourish starts from.

Run your workflow, not a demo

Bring your own operation to the evaluation

  • BringOne harvest
  • BringOne production run
  • BringOne wholesale order
  • BringOne Metrc sync error

Questions to ask every vendor

  1. Where does our team enter each record today: in Metrc, a spreadsheet, or both?
  2. How much of our current Metrc data can be imported on day one?
  3. What happens to our work when Metrc is down or rejects a transaction?
  4. Who counts inventory, prints labels, and invoices customers, and in which system?
  5. What will our team still manage in spreadsheets after go-live?
  6. What is the written go-live date, and who owns each step?

FAQ

Flourish vs Metrc: common questions

Yes. In Metrc states, Metrc is the state's required track-and-trace system, and Flourish doesn't replace it. Flourish runs your business and sends Metrc the compliance data your state requires, in real time.

Day to day, no. Your team works in Flourish and Flourish syncs to Metrc. A short list of corrections still happen in Metrc because Metrc's API doesn't allow them, such as changing a package's item. Each one is documented in our help center, and Flourish syncs the change back.

Connect your Metrc API keys, and Flourish's reverse sync imports your historical and active Metrc data, including packages, plants, harvests, items, strains, and rooms. After that, a full sync runs every night and on demand, so Flourish and Metrc stay matched.

When Metrc is down, Flourish queues your submissions and sends them once service is restored. When Metrc rejects one, Flourish shows the exact error and, for permission errors, which Metrc permissions the user needs, so you can fix it and retry without re-entering the work.

Metrc doesn't rank integrators, and its validation program “does not endorse the quality” of any integrator's product. Distru's “#1” claim is based on its own API call volume, which measures traffic to Metrc, not accuracy. Test it instead. Ask each vendor what happens when Metrc is down, when a transaction is rejected, and when someone edits a record directly in Metrc, and ask to see the help article for each answer. Flourish answers all three in writing.

Metrc records what you report, but it doesn't count inventory, print labels, cost a batch, invoice a customer, or catch mistakes before they reach the state. Small teams feel that most, because the same people end up entering everything twice. Flourish lets you enter it once and keeps Metrc in sync.

Flourish can be live in as little as one business week, and most operators are live in under a month, depending on scope, migration, and integrations. Because your starting inventory is already in Metrc, the first step is an import, not data entry. You get a written plan with dates before you sign.

Flourish publishes its pricing, so you can see what you'll pay before you talk to sales. See Flourish pricing.

Bring your Metrc data. Leave the spreadsheets.

Bring a harvest, a production run, a wholesale order, and your last Metrc sync error. We'll show you how Flourish handles each one on top of Metrc, and give you a written go-live plan with dates.

Book a demo See pricing

Also compare: Flourish vs Distru · Flourish vs Canix · Flourish vs Dutchie · Flourish vs Outlaw Technology · Flourish vs StashStock · Flourish vs BioTrack

Sources for Metrc details (9)
  1. About Metrc (metrc.com/about). Accessed October 19, 2026.
  2. “What is Metrc?” overview, Metrc (November 2024). Accessed October 19, 2026.
  3. Metrc Retail ID overview, Metrc (November 2024). Accessed October 19, 2026.
  4. Metrc Inspect overview, Metrc (May 2024). Accessed October 19, 2026.
  5. Metrc plant tag costs handout, Oklahoma Medical Marijuana Authority (July 11, 2025). Accessed October 19, 2026.
  6. Metrc Retail ID Guide (New York Retail ID pricing), Flourish help center. Accessed October 19, 2026.
  7. Metrc validated integrators page. Accessed October 19, 2026.
  8. Metrc API rate limiting notice, Metrc (2021). Accessed October 19, 2026.
  9. Distru comparison page with the “#1 Metrc integration partner by API call volume” claim. Accessed October 19, 2026.

This comparison is published by Flourish. We've tried to be accurate and fair. Spot something out of date? Tell us.