Case Study
Supernaturals NY Returns to Flourish Software After BioTrack Commercial ERP Challenges
Industry
Cannabis Cultivation
Challenge
Supernaturals transitioned from Flourish to BioTrack in hopes of achieving easier compliance, stronger integrations, and more streamlined operations. However, they encountered challenges such as missing features, increased manual reporting, limited scanning capabilities, and unclear API guidance and tagging rules. These issues led to slower operations and growing compliance concerns.
The product
Cannabis Seed-to-Sale Software
Results
By returning to Flourish, Supernaturals
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Simplified compliance workflows with New York’s new BioTrack integration
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Saved time and reduced costs on product labeling and inventory scanning
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Improved manufacturing accuracy and traceability
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Streamlined operations with best-in-class cannabis seed-to-sale software
Website
“It’s such a huge difference—going from manual reporting and label printing headaches to streamlined workflows in Flourish.”
Background Surrounding Supernatural's Shift to Flourish Software
Supernaturals NY, a vertically integrated cannabis microbusiness in New York, manages cannabis cultivation across multiple properties, light manufacturing, and wholesale cannabis distribution to 70–80 retail stores. They require a cannabis ERP platform capable of handling complex cannabis operations while ensuring cannabis compliance with New York’s evolving cannabis regulations.
After meeting the BioTrack Commercial ERP Software team at an industry event, Supernaturals was drawn to confident claims of:
- Automated bi-weekly cannabis compliance reporting
- Full API readiness for easy integration
- Advanced scanning capabilities for manifests and inventory
- Smoother day-to-day workflows
Challenges With BioTrack Commercial ERP Software
Once Supernaturals NY switched to BioTrack, those claims quickly unraveled:
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Automated compliance reporting didn’t exist; the same manual cannabis compliance process they wanted to eliminate was still required, with no workaround in place.
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Promised cannabis inventory management scanning for manifests and incoming product was incomplete or incompatible, forcing a return to slower manual methods.
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API support, advertised as “exclusive” and “ready to go,” came with no actionable guidance for key use cases like case-level tagging or unit-based inventory management.
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BioTrack cannabis ERP software provided vague, inconsistent instructions for tag generation and test result mapping, creating cannabis compliance risks.
For Supernaturals, this wasn’t solely about unmet expectations; it was a pattern of being misinformed about essential cannabis ERP capabilities with BioTrack. Every unfulfilled touchpoint added:
- more operational friction
- increased labor hours
- heightened compliance uncertainties
Supernaturals' Decision to Return to Flourish's Cannabis ERP Software
Supernaturals had already experienced the value of Flourish cannabis seed-to-sale software before their short-lived switch. They reconsidered their options when BioTrack’s features failed to materialize — from automated reporting to reliable scanning and clear API guidance.
The decision came down to trust and proven performance:
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Flourish cannabis ERP delivers the flexibility, compliance confidence, and operational control Supernaturals needs to manage cultivation across multiple sites, process pre-rolls and gummies, and distribute to 70–80 retail stores.
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Capabilities are real, tested, and have the ability to adapt to New York’s BioTrack integration requirements.*
Flourish Cannabis Seed-to-Sale Software Solution
From the start of Supernaturals NY's reimplementation, Flourish Software filled the operational gaps left by manual processes and the limitations of CRM-based tools. The rollout focused on:
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Seamlessly integrating with MyTrace, preserving existing CRM workflows while adding operational depth.
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Migrating inventory data accurately, improving batch-level tracking and visibility.
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Setting up case- and unit-level labeling, reducing manual labeling effort and improving order accuracy.
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Enabling mobile scanning and RFID support for faster inventory counts and outbound fulfillment.
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Strengthening Metrc compliance with sibling package tracking and Retail ID handling.
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Improving inventory reporting and back-end analytics with real-time dashboards and Snowflake-powered KPIs.
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Ensuring hardware compatibility, including support for Zebra scanners and label printers across warehouse operations.
This setup provided Supernaturals NY with a full-service, scalable distribution platform purpose-built for cannabis logistics, without disrupting its existing CRM ecosystem.
The Results of Supernaturals' Return With Flourish Software
By returning to Flourish cannabis ERP, Supernaturals regained operational control, eliminated unnecessary compliance risks, and equipped their team with the tools they need to thrive in New York’s rapidly evolving cannabis market.
