Since 2018, Emerald City NY, a premier CBD and THC manufacturing and packaging facility in New York's Hudson Valley, has been at the forefront of the hemp and cannabis industries, providing CBD and THC products through private formulations for clients nationwide.
With a growing client base and expanding into THC, they sought a solution to streamline their operations and improve efficiency in handling sales orders, inventory management, cannabis accounting, and customer satisfaction.
That’s when they partnered with Flourish, a comprehensive seed-to-sale platform, integrating it with their B2B WooCommerce eComm solution and CannaSales Suite for an innovative approach to managing their cannabis operations within one cannabis tech stack.
The Search for a Comprehensive Cannabis Software Solution
Emerald City’s journey with Flourish began out of necessity. Before adopting the platform, they managed orders through spreadsheets and QuickBooks, a process that was increasingly cumbersome as their business grew. That’s all on top of New York’s additional cannabis regulatory requirements. In search of an efficient, all-in-one solution, Emerald City chose Flourish for its robust cannabis inventory software and order-tracking capabilities.
For Michael, co-founder of Emerald City, the biggest deciding factor was Flourish’s dual functionality: “It wasn’t just an inventory tracking system; it was also a powerful invoicing and accounting tool under one roof. That was huge for us.”
Creating a Seamless Sales Experience in their Cannabis ERP Tech Stack
Emerald City took the integration further by connecting their Flourish WooCommerce-based website with CannaSales Suite, transforming it into a dedicated B2B e-commerce portal.
The platform now serves as a sales portal, allowing their sales reps and dispensary partners to manage orders seamlessly and access real-time inventory data. This integration has revolutionized how Emerald City’s team engages with clients, offering an intuitive experience that maximizes efficiency and simplifies the ordering process.
“Dispensary owners are busy people, and if we can streamline sales, it’s a win for everybody,” Michael noted.
With Flourish connected directly to WooCommerce, the platform provides live inventory updates, so dispensaries can adjust order quantities based on what’s in stock. “They don’t have to manually check inventory—it’s right there in their cart, live, ready to go,” he said.
Cannabis Accounting Made Easy: QuickBooks on Steroids
One of Flourish's most transformative aspects for Emerald City has been its capacity to streamline accounting. Previously, Emerald City relied on separate systems—QuickBooks for CBD operations and spreadsheets for THC—to keep accounting organized under cannabis tracking regulations like 280E. With Flourish’s in-depth functionality, Michael describes the software as “QuickBooks on steroids for the cannabis space.”
The system allows Emerald City to meticulously track the cost and time spent producing each THC product, giving their accounting team an invaluable level of detail. This granular tracking simplifies tax preparation and makes it easy to separate CBD and THC operations, ensuring accuracy and compliance. “Flourish has allowed us to consolidate everything from invoicing to inventory management under one roof, making accounting and reporting seamless for both THC and CBD products,” Michael added. "This level of integration frees up time, cuts down on manual input, and keeps both the operations and finance teams in sync."
"Flourish is QuickBooks on steroids for the cannabis space.
Flourish has allowed us to consolidate everything from invoicing to inventory management under one roof, making accounting and reporting seamless for both THC and CBD products. "This level of integration frees up time, cuts down on manual input, and keeps both the operations and finance teams in sync."
Michael Fertucci, CEO and Co-founder
Emerald City NY, LLC
Manufacturing Efficiency: Streamlining Production with Flourish
Flourish’s manufacturing module has been another game-changer for Emerald City, helping them manage and monitor production seamlessly. Previously, tracking production data for various formulations required manual entry, which was time-consuming and prone to error. Now, Emerald City can oversee the entire production cycle for CBD and THC products, gaining insights into the labor, time, and resources required for each batch.
By providing a detailed breakdown of production times and costs, Flourish enables Emerald City to allocate resources more effectively and scale operations as needed. “Our team can easily track how much time and material goes into each product, which has greatly improved our manufacturing efficiency,” Michael shared. This integrated manufacturing feature not only aids in compliance but also boosts Emerald City’s profitability by reducing waste and optimizing processes.
User-Friendly, Supportive, and Training-Focused
Emerald City highlighted Flourish's user-friendly interface and efficiency in managing inventory and processes as one of its key advantages. Michael noted that Flourish’s design makes it easy for his team to adopt and use, even as their operations grow more complex. "It’s not just about functionality—it’s about making sure the tools are intuitive and help our team succeed from day one."
Emerald City also praised Flourish’s effective support system. "The response times are quick, even for non-urgent requests," Michael shared. "That level of reliability gives us peace of mind, knowing we’ll get answers when we need them." Additionally, Flourish’s Free Help Hub and training videos have been valuable resources for onboarding new team members and troubleshooting issues, enabling Emerald City to stay on track without delays.
These features collectively ensure that Emerald City can focus on growth and innovation rather than worrying about operational hurdles.
Building for the Future: CannaSales Suite and POS Integration
The CannaSales Suite integration isn’t just a tool for orders; it offers a full suite of features that further enrich Emerald City’s sales process. Through CannaSales, sales reps can log in, select dispensaries, and create purchase orders (POs) with real-time visibility into inventory. Dispensaries receive these POs and can confirm or adjust them on the spot, reducing time spent on email exchanges and manual inputs.
Emerald City is also looking ahead to integrate with multiple POS systems. Working with partners like Dutchie and Blaze, as well as Flourish’s POS solution, the goal is to offer sales reps even more insights into dispensaries' stock levels and purchasing trends. Additionally, they’re in talks to incorporate PredictIQ into their CannaSales dashboard, allowing reps to tailor stock levels to events and trends in dispensaries’ local areas. “Imagine knowing there’s a big concert in town and stocking up your dispensary accordingly—that’s the kind of data that will help our clients stay ahead of demand,” Michael explained.
Time and Cost Savings: Transforming Operations with Automation
Implementing Flourish, WooCommerce, and CannaSales Suite has led to significant time savings for Emerald City. Before this system, managing orders and updating inventory meant countless emails and manual entries. Now, everything from order placements to invoicing and shipping manifests is automated. The entire process has become seamless for both Emerald City’s team and its customers.
“I have one person managing Flourish, and the system has made her role incredibly streamlined,” said Michael. “Our finance team loves it, too, since they don’t have to hunt through emails to find purchase orders. Everything is in one place, reducing time spent on invoicing and other manual tasks.”
Bringing Everything Together: An Integrated, User-Friendly Solution
Emerald City's partnership with Flourish has been transformative. From inventory management to seamless integration with WooCommerce and the development of a unique sales portal, they’ve created a dynamic system that not only simplifies their internal operations but also enhances their customer experience.
With Flourish and CannaSales Suite at the core of their system, Emerald City is positioned for growth, innovation, and success in a rapidly evolving industry. Michael said, “Between the system Flourish built and the website we developed, we’ve created a complete package. It’s QuickBooks on steroids for the cannabis space.”
Flourish Software: Key Benefits for Cannabis Operations
|
Feature |
Before Flourish |
With Flourish |
Business Impact |
|
Sales Order Management |
Spreadsheets & QuickBooks |
Integrated B2B WooCommerce portal with CannaSales Suite |
Real-time inventory visibility, streamlined ordering process |
|
Inventory Management |
Manual tracking |
Automated system with live updates |
Reduced errors, improved efficiency, better customer experience |
|
Cannabis Accounting |
Separate systems for CBD (QuickBooks) and THC (spreadsheets) |
Single integrated system ("QuickBooks on steroids") |
Simplified tax preparation, easier compliance with 280E regulations |
|
Manufacturing Processes |
Manual data entry |
Complete production cycle tracking, including non-cannabis inventory |
Detailed insights on labor, time, and resources for each batch |
|
Customer Experience |
Email exchanges and manual inputs |
Self-service portal for dispensaries |
Faster order processing, increased customer satisfaction |
|
Resource Allocation |
Limited visibility into costs |
Detailed breakdown of production times and costs |
Optimized processes, reduced waste, improved profitability |
|
Team Efficiency |
Multiple staff managing different systems |
One person managing the entire system |
Significant time savings, streamlined operations |
|
Financial Operations |
Manual invoicing and PO tracking |
Automated process from order to shipping |
Finance team efficiency, reduced administrative burden |
About Emerald City
Founded in 2018, Emerald City specializes in hemp and cannabis products, serving clients across the U.S. with high-quality formulations and tailored business solutions. Their commitment to innovation and efficiency keeps them at the forefront of the cannabis industry.
Don't Settle for Sh*tty Software, New York
Flourish's vertically integrated seed-to-sale software streamlines operations and compliance in the cannabis industry. It stands out by offering cost-effective, scalable solutions with rapid implementation. The software ensures superior operational control, significant cost savings, and robust third-party integrations that minimize challenges and support growth.
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